Local business credits Gainesville culture for its success

Posted under: SMB
Date: 2024-02-29
Local business credits Gainesville culture for its success

Gainesville-based Gainzville Hub, a protein bar, has been thriving for its second year, thanks to a unique business plan created by Melanie Floyd and her husband Manuel "Manny" Floyd. The restaurant, located in downtown Gainesville, offers a cozy environment for customers to relax, study, and enjoy a variety of high-protein, low-calorie plant-based options. The Floyds' marketing-oriented business plan has resulted in gross sales increasing from $120,000 in year one to $300,000 in the past year. The business has faced challenges, including COVID-19 and the need to adapt to the city's diverse population. The Floyds also opened a second restaurant, The Hub at Newberry, but the second store closed due to COVID-19. The business has affected the Floyd family emotionally, financially, mentally, and spiritually, as well as their children's lives. Floyd aims to multiply the business in the future, understand the finance aspect of it, and open in other college towns.

Read more at: www.wuft.org