Meta bars political advertisers from using generative AI ads tools

Posted under: AI technologies
Date: 2023-11-07
Meta bars political advertisers from using generative AI ads tools

Facebook owner Meta is barring political campaigns and advertisers in other regulated industries from using its new generative AI advertising products, a company spokesperson said on Monday, denying access to tools that lawmakers have warned could turbo-charge the spread of election misinformation. Meta publicly disclosed the decision in updates posted to its help center on Monday night, following the publication of this story. Its advertising standards prohibit ads with content that has been debunked by the company’s fact-checking partners but do not have any rules specifically on AI. “As we continue to test new Generative AI ad creation tools in Ads Manager, advertisers running campaigns that qualify as ads for housing, employment, credit, social issues, elections, politics, or related to health, pharmaceuticals, or financial services aren’t currently permitted to use these Generative AI features,” said the company in a note appended to several pages explaining how the tools work.

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