Meta has unveiled Meta Business Agent for WhatsApp, an AI powered assistant designed to help businesses automate customer interactions. Announced at the third edition of Meta's annual Business Summit in Mumbai, the tool enables companies to engage customers around the clock. It answers queries, recommends products, books appointments, and qualifies leads, with the option for human agents to step in. This setup delivers personalised experiences at scale without needing large support teams. India has become one of Meta's most important markets for conversational commerce, where messaging is the preferred way for people and businesses to connect. The agent can handle interactions from start to finish and also analyses conversations to surface operational insights and summaries of missed chats. For large enterprises Meta introduced the Meta Business Agent Platform. It lets them build and deploy custom AI agents that integrate with systems such as Shopify, Zendesk and Shopee.
Meta has unveiled Meta Business Agent for WhatsApp, an AI powered assistant designed to help businesses automate customer interactions. Announced at the third edition of Meta's annual Business Summit in Mumbai, the tool enables companies to engage customers around the clock. It answers queries, recommends products, books appointments, and qualifies leads, with the option for human agents to step in. This setup delivers personalised experiences at scale without needing large support teams. India has become one of Meta's most important markets for conversational commerce, where messaging is the preferred way for people and businesses to connect. The agent can handle interactions from start to finish and also analyses conversations to surface operational insights and summaries of missed chats. For large enterprises Meta introduced the Meta Business Agent Platform. It lets them build and deploy custom AI agents that integrate with systems such as Shopify, Zendesk and Shopee.