Meta has announced that Instagram Reels has surpassed competitors to become the leading short-video platform in India. This assertion comes amid the platform’s continuous growth in user engagement, surpassing 150 million active users in the country. "We are focused on empowering creators and enhancing user experiences," said Meta spokesperson Priya Singh. The claim highlights Instagram's strategic development in the evolving social media landscape, directly impacting ad revenues and content creation opportunities in India.