Meta has launched new tools to drive growth and performance gains for e-commerce and retail businesses in India. One of the tools is omnichannel ads, which allow advertisers to show ads that highlight nearby locations to people most likely to shop in-store. Meta is expanding access to omnichannel ads to more advertisers, adding the ability to guide people to the nearest store with products in stock and surfacing discounts.
Meta has launched new tools to drive growth and performance gains for e-commerce and retail businesses in India. One of the tools is omnichannel ads, which allow advertisers to show ads that highlight nearby locations to people most likely to shop in-store. Meta is expanding access to omnichannel ads to more advertisers, adding the ability to guide people to the nearest store with products in stock and surfacing discounts.