Meta on Wednesday previewed new AI-powered features for ad creatives in Meta's Ads Manager. The new features, expected to be rolled out around the world next year, include background generation, image expansion, and text variations. Background generation creates different backgrounds for advertisers' images. Image expansion helps with repurposing by adjusting to different aspect ratios across feeds or reels. Text Variations generates multiple versions of text based on the advertiser's original copy. The release comes a week after Meta introduced AI experience features and a few months after it introduced AI Sandbox. The social media giant that owns Instagram, Facebook, and WhatsApp said the new generative AI features can save advertisers five or more hours a week and reduce "creativity fatigue." While saving time is essential, the subtle benefits of using generative AI could help a marketing department that's more focused on being strategic.