Meta launches the "Your Business Deserves Better" campaign to support India's 92% micro, small, and medium enterprises (MSMEs) leveraging its platforms. Arun Srinivas, Managing Director for Meta India, emphasizes the importance of targeted customer outreach for these businesses. The campaign showcases everyday entrepreneurs utilizing Meta's ad tools and Boost Post feature to enhance visibility. Talented's Prashant Gopalakrishnan notes the initiative helps local gems get discovered, promoting broader access to growth opportunities for MSMEs.
Meta launches the "Your Business Deserves Better" campaign to support India's 92% micro, small, and medium enterprises (MSMEs) leveraging its platforms. Arun Srinivas, Managing Director for Meta India, emphasizes the importance of targeted customer outreach for these businesses. The campaign showcases everyday entrepreneurs utilizing Meta's ad tools and Boost Post feature to enhance visibility. Talented's Prashant Gopalakrishnan notes the initiative helps local gems get discovered, promoting broader access to growth opportunities for MSMEs.