Social media company Meta is rolling out stricter rules for advertisers aimed at addressing the rising number of financial scams targeting Australian users. Businesses will also need to upload documentation proving their legitimacy and provide a work email address to verify the individual responsible for the ad, while individuals looking to run financial ads will be required to submit government-issued ID as well. The new rules will be enforced from early February.
Social media company Meta is rolling out stricter rules for advertisers aimed at addressing the rising number of financial scams targeting Australian users. Businesses will also need to upload documentation proving their legitimacy and provide a work email address to verify the individual responsible for the ad, while individuals looking to run financial ads will be required to submit government-issued ID as well. The new rules will be enforced from early February.