Meta's Threads, aiming to challenge Twitter's dominance, has launched a web version to boost its appeal among professionals and media users who post from their computers during work hours. Previously accessible only as a mobile app, the move is intended to revitalize Threads after its swift initial download success waned. The app, launched by Meta (formerly Facebook), attracted significant early downloads but failed to maintain user engagement. The web version's rollout comes as competition heats up, with X (once Twitter) facing challenges due to changes after Elon Musk's takeover. While Threads has seen a decline in daily active users, Meta is working on refining the experience and expanding its community.