Search Generative Experience (SGE), Google's AI -powered search engine, will reportedly power 84% of queries. This was according to a study by SEO platform BrightEdge. With Google's SGE going live, transactional experiences become conversational experiences as static queries move to dynamic, two-way conversations. This means the tech giant will be able to directly converse with a user and, in response, help the consumer make a decision by asserting an opinion that they feel is personalized. In addition, the study said that reputational control becomes reputational chaos for brands given that AI-generated results will be based on trusted content and credible sources. On a brighter note, BrightEdge explained that an evolution such as SGE may provide opportunities for marketers as there is the opportunity to build new digital strategies and embrace innovative approaches.
Search Generative Experience (SGE), Google's AI -powered search engine, will reportedly power 84% of queries. This was according to a study by SEO platform BrightEdge. With Google's SGE going live, transactional experiences become conversational experiences as static queries move to dynamic, two-way conversations. This means the tech giant will be able to directly converse with a user and, in response, help the consumer make a decision by asserting an opinion that they feel is personalized. In addition, the study said that reputational control becomes reputational chaos for brands given that AI-generated results will be based on trusted content and credible sources. On a brighter note, BrightEdge explained that an evolution such as SGE may provide opportunities for marketers as there is the opportunity to build new digital strategies and embrace innovative approaches.