New American Express Survey Shows Small Businesses Are Optimistic for 2024 after an Uncertain Year

Posted under: SMB
Date: 2024-02-19
New American Express Survey Shows Small Businesses Are Optimistic for 2024 after an Uncertain Year

The small business sector is optimistic about the economy, setting growth goals, and strategizing to strengthen their businesses with new tools like artificial intelligence (AI). Despite uncertain economic conditions, small businesses continue to demonstrate resilience and dedication, with 85% of surveyed small businesses satisfied with their business success and 86% achieving their 2023 goals. Small businesses have ambitious growth plans, with 50% planning to expand or expand their business this year. Small businesses are enthusiastic about attracting new customers and enhancing customer retention, with hiring being a top goal for 46% of the largest businesses and providing flexible work options as a top talent attraction strategy. AI is a top business area for 33% of small businesses, surpassing product development and social media, and distinguishing it from competitors.

Read more at: www.americanexpress.com