New York Giants running back Saquon Barkley has partnered with Intuit QuickBooks Global Brand to launch a multi-channel campaign to reach the increasing number of small business owners working solo. The company announced the launch of a new global QuickBooks brand platform called ""Business Differently"" on Thursday. ""Every small business is unique, and this campaign underscores what we see from our customers every day—that their individualized approach can create outsized success,"" said Javier Martin, Director, Global Brand Development for QuickBooks. ""This campaign shows that QuickBooks offers small businesses of all sizes much more than accounting."" The ""Business Differently"" campaign, created with QuickBooks' creative agency F.C.B., includes a TV ad featuring a solopreneur sports photographer. The ad encourages viewers to focus on small business owners and highlights how QuickBooks Money can empower solopreneurs on their business journey.