Niche to mainstream: Mobile gaming surges in popularity

Posted under: Extended Reality
Date: 2023-11-16
Niche to mainstream: Mobile gaming surges in popularity

After years of catering to niche audiences with limited return, India’s mobile gaming industry, comprising developers, streamers, esports platforms, and more, is gaining wider popularity. This shift is fuelled by mainstream broadcast deals and growing user willingness to pay for games. Consequently, leading gaming firms are now looking at India not only as a hotspot for download numbers, but as a more significant player. On 19 May, Korean gaming major Krafton had relaunched Battlegrounds Mobile India (BGMI), following a clearance by the ministry of electronics and information technology (Meity). The game, which was launched as an India-specific title after the erstwhile PUBG Mobile was banned, was suspended in July 2022. Developed and published by Singapore’s Garena Free Fire, along with Krafton’s BGMI, have also given competitive gamers a tool to professionally stream their gameplay to audiences, and compete with international teams at global esports tournaments.

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