The Women Entrepreneurship Platform (WEP), under NITI Aayog, has launched a groundbreaking pilot program in partnership with Urban Company to empower women-led MSMEs in the beauty and wellness industry. As part of the pilot, 25 women entrepreneurs from Delhi-NCR, running small-scale or micro-businesses, will be selected through an open application process. They will receive specialized training across six critical areas; also, networking opportunities will be provided.