With prices at high levels most of the year and with the overall economy recording moderate growth, 2023 was a challenging year for businesses, especially for the most vulnerable SMBs. However, prospects are more positive among online players still benefiting from the eCommerce boom that followed the pandemic. As collected in recent PYMNTS Intelligence research in collaboration with Enigma, “Main Street Health Survey Q4 2023: eCommerce Protects Main Street SMBs’ Bottom Line in a Cooling Market,” nearly 67% of retail trade SMBs currently offer their products online, and around 63% do so through social media, a portion that would have been unthinkable just a few years ago. The study reveals businesses that mainly operate online are more optimistic, with nearly 57% of them expecting revenue to grow in 2023. The study emphasizes that top-performing Main Street SMBs are looking to use multiple platforms to strengthen their online presences and expand their market reach.