OpenAI made its Super Bowl debut with a 60-second commercial that reportedly cost approximately USD 14 million for the first-half placement. The advertisement showcased animations that highlighted technological achievements, starting from early discoveries and moving through advancements and ending with ChatGPT's uses. As per a report, Sam Altman-run OpenAI used its text-to-video AI, Sora, during conception to prototype ideas and explore different effects. However, the final animation was created entirely by human artists.
OpenAI made its Super Bowl debut with a 60-second commercial that reportedly cost approximately USD 14 million for the first-half placement. The advertisement showcased animations that highlighted technological achievements, starting from early discoveries and moving through advancements and ending with ChatGPT's uses. As per a report, Sam Altman-run OpenAI used its text-to-video AI, Sora, during conception to prototype ideas and explore different effects. However, the final animation was created entirely by human artists.