Ordering in: The rapid evolution of food delivery

Posted under: Digital Transformation
Date: 2023-12-29
Ordering in: The rapid evolution of food delivery

The global food delivery market, now exceeding $150 billion, has transformed dining habits. Fueled by user-friendly apps and changing expectations, amplified by pandemic-driven demand, remains a permanent fixture. While profitable, delivery platforms face challenges, including low margins and regulatory uncertainties. Major investments, IPOs, and consolidations characterize the landscape, with competition intensifying. The mature markets, having grown significantly, see geographic competition among platforms and restaurant commission rates as key battlegrounds. Stakeholders, including restaurants, delivery platforms, drivers, and consumers, face evolving economics. Restaurants must balance delivery's impact on profits, while platforms seek profitability through expanded services. Customers, paying premiums, demand speed, quality, accuracy, and variety. Emerging revenue models, like menu engineering and dark kitchens, present untapped opportunities in this dynamic sector.

Read more at: www.mckinsey.com