ChannelE2E interviewed Pax8 VP of Sales Strategy David Powell and Colorado=Security founder Robb Reck about the threat landscape for small- and medium-sized businesses and how managed service providers can assist them. Managed service providers (MSPs) can enhance their SMB clients' security posture by emphasizing cybersecurity, as SMBs are frequently susceptible to cyber-attacks. This can foster trust and loyalty by emphasizing the importance of cybersecurity. SMBs often think they should do something about cybersecurity but don’t know what actions to take. MSPs can offer guidance and leadership to align solutions to the SMB’s risk tolerance and risk profile. Pax8's cybersecurity program, based on the ""teach, tailor, and take control"" methodology, aims to educate clients on their risk profile, tailor their approach, and guide them towards informed decisions.