Petra Automotive Products, the fastest-growing premium automotive product manufacturer in the world, launched their Petra Advantage Rewards Program this week to increase retention in sales and service for dealerships nationwide. Using Petra Advantage Rewards, dealerships can take advantage of a fully white-labeled experience to create a strong ""Why Buy Here"" message for customers. The Advantage program provides an app, a rewards and recognition point program that automatically downloads points from the DMS, and dealer-branded marketing materials. Dealerships that have used the program are seeing retention rates between 72 and 83%. When a dealer begins using the Petra Advantage Program, they are given access to a dealer-branded app that can send out everything from vehicle service reminders to video emails to service coupons and birthday greetings.