A statement released by Procreate, the illustration app for iPad, made it clear that generative AI would never be included in the program. The news coincides with Apple's current aggressive marketing campaign for Apple Intelligence, a collection of generative AI products. The creating app stands out among rivals like Adobe and Canva, which have made significant investments in AI tools in the past 12 months. AI poses a moral danger to human creation, according to Procreate.