In anticipation of its upcoming IPO, Reddit has launched a marketing tips mini-site for Small and Medium-sized Businesses (SMBs) to expand its business potential and enhance its market value, aiming for a reported $15 billion valuation. The platform, known for users trusting in-stream recommendations, emphasizes its value for SMB promotions. The platform is steadily improving its promotional offerings, which has been a years-long effort by the Reddit team to prepare for its next stage. The site offers usage notes, highlighting Reddit's potential for brand promotion, and specific ad tips to maximize campaigns. Reddit seeks to boost revenue opportunities before its IPO, enhancing promotional options and updating platform rules for a more brand-safe environment. The move aligns with Reddit's ongoing efforts to improve its offerings and engage its millions of active users.