Owner RDE Acquires Gift Card Marketplace

Posted under: SMB
Date: 2024-01-04 Owner RDE Acquires Gift Card Marketplace

RDE, owner of, has successfully acquired, a secondary gift card marketplace, expanding cross-selling opportunities. The collaboration aims to offer customers a wider selection of discounted gift cards. With combined revenues exceeding $100 million in 2023, the entities strengthened their position in the $300 billion U.S. consumer gift card market. allows users to sell, purchase, and receive digital gift cards instantly. RDE's CEO, Ketan Thakker, highlights the synergy of resources, emphasizing significant savings through digital technology. Elliot Bohm,'s CEO, expresses excitement about joining RDE's platform, anticipating growth through synergies and cross-selling. The acquisition aligns with industry trends, as seen in Tbay's introduction of a "Quick Sell Mode" for faster transactions and's partnership with Onbe for instant virtual card exchanges.

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