Restaurant.com Owner RDE Acquires Gift Card Marketplace CardCash.com

Posted under: SMB
Date: 2024-01-04
Restaurant.com Owner RDE Acquires Gift Card Marketplace CardCash.com

RDE, owner of Restaurant.com, has successfully acquired CardCash.com, a secondary gift card marketplace, expanding cross-selling opportunities. The collaboration aims to offer Restaurant.com customers a wider selection of discounted gift cards. With combined revenues exceeding $100 million in 2023, the entities strengthened their position in the $300 billion U.S. consumer gift card market. CardCash.com allows users to sell, purchase, and receive digital gift cards instantly. RDE's CEO, Ketan Thakker, highlights the synergy of resources, emphasizing significant savings through digital technology. Elliot Bohm, CardCash.com's CEO, expresses excitement about joining RDE's platform, anticipating growth through synergies and cross-selling. The acquisition aligns with industry trends, as seen in Tbay's introduction of a "Quick Sell Mode" for faster transactions and CardCash.com's partnership with Onbe for instant virtual card exchanges.

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