Myntra, one of India's leading fashion, beauty, and lifestyle e-commerce destinations, has unveiled an innovative AI-powered chatbot, ""Maya,"" designed to elevate and customize customers' shopping experiences while expediting their decision-making process. This advanced chatbot, initially available during Myntra's annual Big Fashion Festival (BFF), empowers users to effortlessly navigate the vast array of styles, offering tailored recommendations and real-time conversational assistance. Maya is an intelligent and intuitive virtual assistant, proficient in comprehending users' specific needs. Powered by OpenAI's ChatGPT, Maya combines natural language processing with Myntra's in-house cataloging and search technology, aligning with modern shopping and interaction preferences. Users can interact with Maya as they would with a sales assistant, receiving immediate and relevant fashion insights. Initially, this feature will be available to 10 percent of Myntra's user base.