Retailers are updating their websites so products rank higher in chatbot searches from ChatGPT and Google Gemini. At the same time they are working to keep final purchases on their own sites. That lets them collect browsing data, basket sizes and purchase history that support loyalty and future sales. Shoppers are expected to spend $8 billion this year after AI agents direct them to retail sites, according to Juniper Research. Adobe data shows 41 percent of U.S. consumers used generative AI for online shopping in June. AI-referred visitors also generated higher revenue per visit. Ulta Beauty reports double the conversion from Gemini and ChatGPT traffic and is working with Google to add shopping carts and its Rewards program inside Gemini. Amazon Web Services is advising retail clients to use AI for marketing while making their own sites the best place to buy. OpenAI has ended Instant Checkout, focusing instead on product discovery.
Retailers are updating their websites so products rank higher in chatbot searches from ChatGPT and Google Gemini. At the same time they are working to keep final purchases on their own sites. That lets them collect browsing data, basket sizes and purchase history that support loyalty and future sales. Shoppers are expected to spend $8 billion this year after AI agents direct them to retail sites, according to Juniper Research. Adobe data shows 41 percent of U.S. consumers used generative AI for online shopping in June. AI-referred visitors also generated higher revenue per visit. Ulta Beauty reports double the conversion from Gemini and ChatGPT traffic and is working with Google to add shopping carts and its Rewards program inside Gemini. Amazon Web Services is advising retail clients to use AI for marketing while making their own sites the best place to buy. OpenAI has ended Instant Checkout, focusing instead on product discovery.