Salesforce made its biggest Agentforce Commerce release available. It includes Shopper Agent, Buyer Agent, and Merchant Agent. These agents handle conversations from discovery to checkout and service while using your own data and business logic. Shopper Agent works on storefronts and connects with external AI apps like ChatGPT and Gemini. Buyer Agent supports B2B interactions via messaging. Merchant Agent helps with catalog management and promotions in plain language. AI influenced a large portion of holiday sales last year with agent using retailers seeing faster growth. The platform connects owned channels with external AI discovery. Agents go beyond chatbots by taking actions like checking inventory and completing tasks. Updates span B2C, B2B, order management, and point of sale.
Salesforce made its biggest Agentforce Commerce release available. It includes Shopper Agent, Buyer Agent, and Merchant Agent. These agents handle conversations from discovery to checkout and service while using your own data and business logic. Shopper Agent works on storefronts and connects with external AI apps like ChatGPT and Gemini. Buyer Agent supports B2B interactions via messaging. Merchant Agent helps with catalog management and promotions in plain language. AI influenced a large portion of holiday sales last year with agent using retailers seeing faster growth. The platform connects owned channels with external AI discovery. Agents go beyond chatbots by taking actions like checking inventory and completing tasks. Updates span B2C, B2B, order management, and point of sale.