Samsung and Qualcomm, along with Ericsson and Nokia, are opposing India's plan to mandate live TV broadcast capability in smartphones using ATSC 3.0 technology. The companies argue that integrating this technology into existing smartphones would raise device costs by $30, impacting manufacturing plans and potentially degrading battery performance and cellular reception. In a joint letter to India's communication ministry, the firms expressed concerns about the lack of merit in adopting this technology. The proposal aims to alleviate telecom network congestion caused by increased video consumption. The India Cellular and Electronics Association (ICEA), representing major smartphone makers like Apple and Xiaomi, also privately opposed the move, stating that no major global handset maker currently supports ATSC 3.0. While the policy is still under deliberation, it highlights the tension between industry demands and government initiatives in India's evolving tech landscape.