SAP has released its Customer Experience Q3 2026 update, advancing Autonomous CX as part of the broader Autonomous Enterprise. New AI assistants and specialized agents span sales, service, marketing, and unified commerce. The Deal Qualification Assistant automates lead qualification, enrichment, routing, and follow-up. Behind it, a Deal Qualification Orchestration Agent coordinates Lead Enrichment, Lead Qualification, and Lead Conversion agents from capture to qualified opportunity. For service, the Case Management Assistant accelerates the case lifecycle via Case Preparation, and Case Action Recommendation agents, coordinated by a Case Management Orchestration Agent; the same capabilities extend to SAP Enterprise Service Management for shared services such as HR and finance. Marketing gains Campaign and Content Assistants, with a Campaign Orchestration Agent and supporting agents for audience identification, campaign configuration, insights, and channel content coordination.
SAP has released its Customer Experience Q3 2026 update, advancing Autonomous CX as part of the broader Autonomous Enterprise. New AI assistants and specialized agents span sales, service, marketing, and unified commerce. The Deal Qualification Assistant automates lead qualification, enrichment, routing, and follow-up. Behind it, a Deal Qualification Orchestration Agent coordinates Lead Enrichment, Lead Qualification, and Lead Conversion agents from capture to qualified opportunity. For service, the Case Management Assistant accelerates the case lifecycle via Case Preparation, and Case Action Recommendation agents, coordinated by a Case Management Orchestration Agent; the same capabilities extend to SAP Enterprise Service Management for shared services such as HR and finance. Marketing gains Campaign and Content Assistants, with a Campaign Orchestration Agent and supporting agents for audience identification, campaign configuration, insights, and channel content coordination.