Credit card issuer SBI Card on Wednesday launched a new credit card SimplySAVE Merchant SBI Card for MSMEs to cater to their short-term credit requirements. Available on RuPay network, the card be linked to UPI for payments through various UPI-enabled third-party apps. “MSMEs contribute significantly towards economic growth and job generation. Therefore, it is important to empower them, especially by ensuring easier and timely access to formal credit. The launch of SimplySAVE Merchant SBI Card is an attempt to address this larger segment by extending interest-free short-term credit to MSME,” said Dinesh Khara, Chairman, State Bank of India. SBI Cards and Payment Services is a non-banking financial company by SBI offering an extensive credit card portfolio to individual cardholders and corporate clients including lifestyle, rewards, travel & fuel, and banking partnerships cards along with corporate cards.