Small Business Saturday 2024 sees strong participation as 50% of shoppers prioritize it over Black Friday and Cyber Monday. Despite 23% spending less, 82% of small businesses expect steady or increased holiday revenue. Early shopping is up, with 48% of shoppers leveraging October deals. AI is a growth driver for 91% of businesses, reflecting optimism amid inflation concerns.
Small Business Saturday 2024 sees strong participation as 50% of shoppers prioritize it over Black Friday and Cyber Monday. Despite 23% spending less, 82% of small businesses expect steady or increased holiday revenue. Early shopping is up, with 48% of shoppers leveraging October deals. AI is a growth driver for 91% of businesses, reflecting optimism amid inflation concerns.