With over £20 billion predicted to be spent by UK consumers during the "Golden Quarter," the peak period from October to post-Christmas sales, the campaign's research revealed that the holiday season might be a lifeline for small companies. Additionally, the small business industry could benefit from an estimated £4.4 billion, as the public is predicted to spend up to a fifth (22%) of their Christmas money on independent businesses.
With over £20 billion predicted to be spent by UK consumers during the "Golden Quarter," the peak period from October to post-Christmas sales, the campaign's research revealed that the holiday season might be a lifeline for small companies. Additionally, the small business industry could benefit from an estimated £4.4 billion, as the public is predicted to spend up to a fifth (22%) of their Christmas money on independent businesses.