AI adoption in content marketing is widespread: 67% of respondents use AI tools for SEO and content marketing, with most leveraging it for research, rewriting, and content creation. Barriers to AI adoption include lack of awareness and concerns about quality: 35% of people are unaware of AI tools, and others cite concerns about originality and the quality of AI-generated content.
AI adoption in content marketing is widespread: 67% of respondents use AI tools for SEO and content marketing, with most leveraging it for research, rewriting, and content creation. Barriers to AI adoption include lack of awareness and concerns about quality: 35% of people are unaware of AI tools, and others cite concerns about originality and the quality of AI-generated content.