D2C brands and small sellers can now use Amazon’s logistics and supply chain services for their deliveries. Amit Agarwal, SVP India and Emerging Markets, Amazon, announced the multi-channel fulfilment (MCF) service on Thursday at the fourth edition of Amazon Smbhav in Delhi and said this service will allow small businesses to take advantage of our fulfilment supply chain infrastructure. Now sellers don’t have to worry about using Amazon to place orders; it would be the same irrespective of whether they're selling on Amazon or off Amazon. So no matter where you are, you can run your operations using Amazon’s logistics and supply chain. With MCF, sellers can let Amazon pick, pack, and ship their products to customers from Amazon fulfilment centers.This simplifies order management, tracking, tax invoicing, and shipping, regardless of where the order comes from.