Counterfeit drugs are killing Americans, and some companies are turning to technology for help. Specifically, artificial intelligence. The CDC reports that overdose deaths from fake prescription drugs have been increasing since 2019. "When you can identify every item irrefutably, you can make sure that counterfeit items don’t come in," said Alitheon CEO Roei Ganzarski. Alitheon has a smartphone app that can validate over-the-counter drugs by taking a picture of the packaging and verifying which pharmaceutical company produced them. "Every pill, every bottle, whatever it is that they (the pharmaceutical company) want to protect, a camera automatically takes a picture of every one of them," Ganzarski said. "In that instance, a digital fingerprint, or what we call a feature print, is created and stored." Alitheon tests a lot of medicine that you could find in a pharmacy, but the app can also identify fake pills that are laced with fentanyl.