Salesforce research shows AI is projected to drive $75.8 billion in Cyber Week spending in 2026, up 13% from 2025. AI recommendations are expected to influence more than one in five holiday orders, and traffic from AI tools to ecommerce sites has more than doubled. A survey of over 2,500 shoppers found almost 20% now treat AI as their first stop and 74% trust its recommendations. Thirty-one percent have tried a personal AI agent, with Meta Muse the most used. Shoppers still rarely hand over payment details. Only 19% of personal agent users have let agents complete checkout. Retailers with their own shopper agents see higher average order values and faster sales growth, but most shoppers abandon AI after just two or three mistakes.
Salesforce research shows AI is projected to drive $75.8 billion in Cyber Week spending in 2026, up 13% from 2025. AI recommendations are expected to influence more than one in five holiday orders, and traffic from AI tools to ecommerce sites has more than doubled. A survey of over 2,500 shoppers found almost 20% now treat AI as their first stop and 74% trust its recommendations. Thirty-one percent have tried a personal AI agent, with Meta Muse the most used. Shoppers still rarely hand over payment details. Only 19% of personal agent users have let agents complete checkout. Retailers with their own shopper agents see higher average order values and faster sales growth, but most shoppers abandon AI after just two or three mistakes.