The European Union instructed Google to share search data with rivals under Digital Markets Act rules. Regulators outlined measures requiring Google to provide access to search results, ranking data, and performance metrics. The EU said the changes aim to improve competition and allow alternative search providers to develop AI tools. Google must implement the measures within set deadlines. The directive forms part of broader regulatory efforts targeting large technology platforms. The EU emphasised the need for transparency and fair competition in search and AI markets.
The European Union instructed Google to share search data with rivals under Digital Markets Act rules. Regulators outlined measures requiring Google to provide access to search results, ranking data, and performance metrics. The EU said the changes aim to improve competition and allow alternative search providers to develop AI tools. Google must implement the measures within set deadlines. The directive forms part of broader regulatory efforts targeting large technology platforms. The EU emphasised the need for transparency and fair competition in search and AI markets.