The internet allows us to connect and converse with potential customers, learn about their interests, and create value beyond the sale of a product. Many entrepreneurs have seen the possibility of starting or expanding through e-commerce. It is estimated that more than 5,000 Shopify accounts exist in Puerto Rico. The platform allows for the opening of an e-commerce website without the need for actual programming. Thanks to this digitalization of companies, driven in part at the public policy level with programs like Puerto Rico Emprende, thousands of entrepreneurs are moving forward with their ideas. These platforms enable companies to develop databases. As external platforms or software as a service (SaaS), their business model depends on many companies using their service. They focus on developing software for consumer data security infrastructure and payment processing. A SaaS platform eliminates the cost that each entrepreneur would otherwise have to incur.