TikTok is launching TikTok Shop in the United States, aiming to revolutionize online shopping culture with shoppable videos and LIVE streams in users' feeds. This ecommerce feature allows brands to sell products directly on TikTok, offering a "Shop Tab" for businesses to showcase products and reviews. TikTok also provides "Fulfilled by TikTok" for logistics and an affiliate program for influencers. Integration with popular ecommerce platforms like Shopify and partnerships with multi-channel platforms expand selling opportunities. However, concerns about data privacy remain, and TikTok is prioritizing user security and privacy through trusted payment platforms. This move has the potential to reshape social commerce and influencer marketing by facilitating direct sales and affiliate commissions through TikTok engagements. The company has a tall order to ensure the user experience remains smooth while respecting privacy concerns, mainly due to past controversies surrounding user data.