In this ever-evolving digital landscape, small and medium businesses face numerous challenges when using technology. But on the upside, technology also brings plenty of opportunities for SMEs to streamline their workflows and grow their businesses. The only thing every business owner must do is choose the right technology and follow relevant tech trends to get the results they desire. From improving operational efficiency and increasing lead generation and conversion to improving customer retention and engagement, and closing more sales, technology can make a difference to all aspects of successfully running a business. To help your small or medium enterprise thrive, below we list the top 5 technology trends to follow for optimal business growth. Small businesses have a lot to gain by switching to Cloud. One of the biggest benefits of Cloud integration for SMEs is that it helps accommodate their expanding business model, along with any changes associated with that growth.