Fiverr International Ltd. and Censuswide's joint survey highlights the surge in digital marketing strategies and the increasing reliance on freelance talent to meet this season's demands. Despite inflation and supply chain disruptions, an impressive 84% of business leaders expect a boost in holiday sales, with a particular focus on the spending power of millennials and Gen Z shoppers. Social media, especially TikTok, is becoming a crucial platform for holiday shopping, with 20% of consumers and 37% of Gen Zers planning to explore gifts on TikTok Shop. Over half of business leaders plan to increase social media ad spending, engage in influencer partnerships, and implement digital marketing strategies like organic content, product pages, email marketing, and SEO. Businesses are increasingly utilizing freelancers for services like social media marketing, market research, and SEO support to boost campaigns and optimize customer reach, addressing staffing shortages.