Visa has released its Trust Index for agentic commerce. The research finds that only 23 percent of U.S. consumers trust generative AI to handle payment transactions on their behalf. Confidence rises sharply when a payments brand is involved. Sixty-one percent of respondents said they would trust Visa to handle agentic transactions, making it the most trusted brand in the survey for AI-powered payments. That figure climbs to 68 percent among consumers aged 18 to 34 and 71 percent among frequent AI users. Seventy-two percent of consumers have already used an AI assistant. Visa says the results show trust remains the main factor deciding whether agentic commerce moves from interest to real adoption. Consumers appear to separate the AI tools they use from the payment brands they are willing to trust with transactions. The company is working with partners on capabilities for secure, permissioned agent-initiated payments through its Intelligent Commerce initiatives.
Visa has released its Trust Index for agentic commerce. The research finds that only 23 percent of U.S. consumers trust generative AI to handle payment transactions on their behalf. Confidence rises sharply when a payments brand is involved. Sixty-one percent of respondents said they would trust Visa to handle agentic transactions, making it the most trusted brand in the survey for AI-powered payments. That figure climbs to 68 percent among consumers aged 18 to 34 and 71 percent among frequent AI users. Seventy-two percent of consumers have already used an AI assistant. Visa says the results show trust remains the main factor deciding whether agentic commerce moves from interest to real adoption. Consumers appear to separate the AI tools they use from the payment brands they are willing to trust with transactions. The company is working with partners on capabilities for secure, permissioned agent-initiated payments through its Intelligent Commerce initiatives.