In 2024, Volkswagen (VW) is poised to introduce OpenAI's popular AI chatbot, ChatGPT, into its cars, commencing in Europe during the second quarter. This strategic move is geared towards elevating the interaction between drivers and cars, enabling users to perform tasks seamlessly, such as adjusting the air conditioner or obtaining quick information, all through voice commands. VW perceives ChatGPT as a natural communication channel between the car and the driver, promising a hands-free, intuitive experience. The in-car voice assistant aims to enhance user convenience by providing vehicle-specific information and simplifying interactions. VW has integrated ChatGPT into its vehicles, allowing users to access it without installing additional apps. The feature is activated by saying "Hello IDA" and is data-protected. VW collaborates with Cerence to ensure seamless functionality. The initial rollout is for Europe, but VW plans to extend it to the US market.