What does WhatsApp's latest business messaging service in India entail?

Posted under: Web technologies
Date: 2023-09-22
What does WhatsApp's latest business messaging service in India entail?

Hundreds of millions of WhatsApp users can now discover, buy and pay for products and services through the chat app, its parent company Meta's chief executive Mark Zuckerberg said in a video address at the company's second Annual Conversations conference in Mumbai on Wednesday. While WhatsApp currently supports peer-to-peer payments, the move aims to make it a one-stop shop for connecting with businesses and making transactions. The new features include WhatsApp Flows, enabling richer in-chat experiences for businesses, in-app transactions via various payment methods, and Meta Verified to validate businesses. With over a billion people messaging businesses on Meta's apps weekly, the company sees India as a growth hotspot and an innovation testbed. This initiative aligns with Meta's strategy to boost revenue through e-commerce as advertising growth slows down, potentially leading to a new revenue stream.

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