Meta has revised the WhatsApp Business API policy, banning general-purpose AI assistants starting January 15, 2026. This move targets companies like OpenAI and Perplexity, which have utilized WhatsApp to deploy AI bots to its 3 billion users. A Meta spokesperson noted that the API was intended for customer support, not hosting AI, explaining it puts strain on the platform’s infrastructure. The change underscores Meta's focus on business communications and monetization strategies.