Apple and Meta are reportedly vying to acquire Perplexity AI, a notable startup valued at over $14 billion and founded by Aravind Srinivas. With 15 million users, Perplexity's advanced AI-driven technology poses a serious challenge to traditional search engines like Google. Meta aims to enhance its AI capabilities, while Apple's interest might indicate a pivotal shift in its AI strategy, especially following an underwhelming performance at its developers' conference. This competition reflects the escalating demand for AI innovation in tech.