Industrial manufacturers are embracing immersive technologies like VR and AR to enhance collaboration, innovation, and efficiency. While the initial metaverse hype has subsided, these technologies are being integrated into various aspects of manufacturing. VR helps plan factory layouts and allows employees to provide feedback before construction begins. Product development benefits from real-time visualizations, enabling rapid prototyping and cost-saving insights. Immersive training and field maintenance enhance safety and productivity, while data integration promises future innovation. Real-world visualizations have huge potential to reduce time-to-market and costs for product development in heavy machinery industries. Designers and engineers can quickly test and iterate ideas long before final production. Generative AI is expected to play a role in making these processes even more intelligent.