X announced a new TV app available 'on several app stores' as part of a wider effort to court more advertisers, creators, and partners around a 'video-first platform.'" The valuation of its investment by as much as 71.5% at the end of 2023, implying a valuation of $12.5 billion for X, versus the $44 billion Elon Musk paid to buy it and take it private."