YouTube, the video-sharing platform used by billions every day, is one of the main reasons behind the rapid growth of the ‘creator economy’. YouTube is distributing over $70 billion to creators, media firms, and artists in three years. CEO Neil Mohan announced plans to empower creators further, leveraging AI to enhance creativity with initiatives like Dream Track and Dream Screen for YouTube Shorts. The platform focuses on boosting creator payouts through features like brand partnerships and channel memberships, with a 50% increase in creators using memberships in 2023. Initiatives like Creator Collective foster collaboration and community among creators. YouTube is expanding its presence on large screens, with viewership on TVs increasing by over 400%, offering diverse content on YouTube TV to compete with traditional cable TV. To replace traditional cable TV, the platform is bringing sports, podcasts and much more to YouTube TV.