YouTube is testing a new two-person Premium subscription plan across select markets including India, France, Taiwan, and Hong Kong. The company spokesperson Alex McQuiston confirmed the pilot aims to provide greater flexibility, allowing two people to share a subscription at a reduced cost. Pricing in India shows the two-person plan positioned between individual and family subscription tiers, continuing YouTube's strategy of exploring flexible pricing models.
YouTube is testing a new two-person Premium subscription plan across select markets including India, France, Taiwan, and Hong Kong. The company spokesperson Alex McQuiston confirmed the pilot aims to provide greater flexibility, allowing two people to share a subscription at a reduced cost. Pricing in India shows the two-person plan positioned between individual and family subscription tiers, continuing YouTube's strategy of exploring flexible pricing models.