YouTube's creative ecosystem includes creators, video editors, assistants, and creator-oriented companies. In 2022, it created 390,000 jobs and contributed over $35 billion to the U.S. GDP. In 2024, it jumped by 100,000 jobs and $20 billion. YouTube offers consistent and lucrative opportunities for creators, with those qualifying for its Partner Program earning 55% of ad revenue. However, the industry struggles to distribute ad revenue among short-form creators.