In response to the rising popularity of Zoho's Arattai app, WhatsApp has launched five new features for Android and iOS users aimed at enhancing user engagement and personalization. Highlights include Live and Motion photos, AI-generated chat themes, new expressive sticker packs, document scanning for Android, and AI-generated video call backgrounds. This update demonstrates WhatsApp's effort to maintain competitiveness in the messaging space amid growing domestic alternatives focused on user-centric innovation.
In response to the rising popularity of Zoho's Arattai app, WhatsApp has launched five new features for Android and iOS users aimed at enhancing user engagement and personalization. Highlights include Live and Motion photos, AI-generated chat themes, new expressive sticker packs, document scanning for Android, and AI-generated video call backgrounds. This update demonstrates WhatsApp's effort to maintain competitiveness in the messaging space amid growing domestic alternatives focused on user-centric innovation.